It’s just amazing how many companies, and big ones at that, can’t write a decent job ad. Not only are the majority full of jargon and buzzwords, but 95% are still chock full of gender bias.  

The biggest crime, though, is that 51% of UK companies still, still don’t display a salary in their job ads. And what happens? 50% of candidates automatically ignore the ad.

Look, putting an ad together isn’t rocket science – it’s sales. 

In this guide, I put together several thoughts on how companies up and down the country should, in my opinion, put their ads together. However, it’s up to them if they take my advice.

Some interesting downloads though…see below. 

Figures to date:

• 1.2k+ downloads
• 355 Facebook downloads
• 690 organic downloads
• 39 leads
• 290 influenced opportunities

‘Viewed by’ – selected companies:

• Santander
• University of Cambridge
• Morgan Stanley
• Liberal Democrats
• University of Oxford
• De Vere Hotels
• Aston Villa Football Club